Email Marketing
I have been making an e-mail marketing newsletter and advertisements for a new customer called “Party Digest“.
I used to send informational e-mails at my last job whenever there was a new sale flyer published or if we were promoting a new item, but I have not been involved in a large campaign like this one that was sent out an a regular basis before. Party Digest markets to “over 100,000 upscale professionals in the Mid-Atlantic area”.
In order to do a better job for my customer, I have been looking for information about how best to optimize and promote these newsletters, so I thought that over the coming days and weeks I should pass along the information to you that I like and maybe let you know which information that I think is just plain wrong.
The great thing about the Internet is that you have so much information easily available, but it’s also the worst thing about the Internet. You have to be able to sort through it and decide which is true and which is part true or just wrong. It’s just like real life, I guess.
So, to start off, here’s an article By Michael Fleischner called “7 Steps for Improving Your Email Marketing”. It’s pretty basic and is probably a good place to begin.
