Good and Great Content.
What’s the difference between good content and great content? According to By P.J. Fusco it’s your conversion rate. I don’t think I can argue with her either. If you’re reading my blog you are probably doing business on the web or thinking about it. What’s your main purpose in having a website? Converting visitors into […]
Thinking about redesigning your site?
Before you redesign your old site is the perfect time to start planning for SEO.You want to build your new site with the search engines in mind because getting them to like and trust your site can be the biggest boost to traffic and sales that you can have. You want to be able to […]
Friday Just For Fun Site – Amazing Origami Folding
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work) Strong mathematical minds at the Massachusetts Institute of Technology showed off their creativity and dexterity for the school’s fourth annual Student Origami Competition. Just some amazing stuff here, well worth a look. More…
How To Improve Your Web Content
As a follow up to yesterday’s post “Does Your Message Sell” I thought I would post some helpful ideas on how to improve your actual webpage content. So you’ve looked at the content on your website and decided it needs some work to help get your message across to your visitors and to help increase […]
Does Your Message Sell?
It seems many times that I have had a customer tell me exactly how they want their site to look (add 5px of padding to that paragraph or move that picture up and over to the right just a smidgen) and never give a second thought to their actual message. My job as a web […]
Should I Clean Out My E-mail List?
I have written before about how e-mail marketing is still going strong. A year ago when I started this business I would have told a client with a new website that if they wanted to start a blog they could use that to replace their e-mail marketing efforts. Well live and learn. E-mail marketing is […]
What’s Important For SEO?
Sometimes when designing a new site for a client it’s hard to get them to consider SEO as an important factor. Sure they will give it lip service “We want our site to be easily found on the search engines”, but when you explain to them what it takes you get the nodding of the […]
Friday Just For Fun Site – Creative Uses for Old CDs
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work) If you’re like me you have many old CDs and DVDs around the house and office. For some strange reason even if they are not useful any more you just can’t get rid of them and they […]
Cool New Free Tool – Google Website Optimizer
Are you interested in purchasing clicks, but aren’t sure if it’s worth it. I have written before and advised my customers who buy keywords about click fraud and that the best way to deal with fraud is to know yourself if your ads are worth buying by tracking your ads and conversions. Put simply if […]
Do You Have a Current Backup?
I subscribe to Matt Cutts’ blog and so I wasn’t surprised to read this morning that it was hacked and replaced by a group called “Dark SEO Team”. I’m not sure if all of his pages are gone or not, but it got me to thinking about security and information backup issues. Then just by […]
