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What Toyota Should Do

Filed under: Information,Recommendations

If you have read my posts you’ll know that I am a proponent of open source. Toyota keeps trying to tread water and defending themselves. I recently saw a post on Yahoo called Toyota disputes critic who blames electronics.

I’m usually one to blame the code in situations like this. I don’t know how many lines of code there are in a car, but I’ll bet it’s more than a few and growing every year.

I would like to make a recommendation to Toyota, do with it what you will. Release and Open Source your code!

This will do a couple of good things for you. Everyone will then know, for sure, if it is the software or not. If it is the software you’ll have an army of coders to help clean it up (you are going to have lawsuits no matter what). Second and more importantly it will turn the company from being on the defensive to being seen a leader in automobile technology again. Their software to run cars would become a world standard.

Why keep it a secret? In a word, service.
If your service departments are good you don’t have to lock your customers into them this way.

This is a situation where everyone will benefit from open standards, but I won’t hold my breath.

Funny Job Listing

Filed under: Information

Saw an ad on Craigslist the other day that made me smile. It always amazes me what people think others will fall for.

Startup lifestyle magazine needs a creative web designer/programmer interested in starting with a company from the ground up.
You would help develop the online magazine website and be responsible for monetizing and driving traffic to the websites.
Perfect for someone looking to build a portfolio, this is a volunteer/intern position with the possibility of a small stipend and commission.

FYI
If someone can do that, why do they need you?

A Great Keyword Tutorial

Filed under: Information,promotion

On of the most often asked questions to me about SEO is how do you choose what keywords to use when writing a page.

Stoney deGeyter has a great explanation of how you should choose keywords
If you have ever wondered how to determine the best words for optimizing your traffic, you should read it.

I’ve written about writing keywords before, but Stoney says it better than I ever did.

How to Optimize a Single Web Page For Over 15 Keywords and Get Ranked On All of Them

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