The best way to make your site and business more popular online is to keep adding new content.
The first thing I’m always asked is, what do I write about?
You can write about anything you want. I always quote Matt Cutts (a Google guy)
“What do you know that no one else does?”
Some folks write a little others a lot. If you’re lucky enough to get legitimate comments, even better.
Don’t worry, it’s easy and can be very good for business.
It doesn’t have to be about your business, but remember it’s public.
People like bullets and lists
- tips of the trade
- funny stories
- schools, shows or events
1 – tips of the trade
2 – funny stories
3 – schools, shows or events
Google Places is a great way to promote your businesses online presence. It works well even if you don’t have a website. Business owners can have a listing on Google’s local database. So when potential customers search for you on Google.com or Google Maps they also see your ad.
Your business name, location, hours of operation and phone number displays on Google Maps. Potential customers searching for something else may find your business, too. You can also provide additional features like photos, videos and coupons so your business can really stand out on the map. You can great stats as well and best of all it’s completely free.
Several months ago I bought my wife a new HTC-HD2. They were having a great sale at T-Mobile and I couldn’t resist the price, even though I thought my non-techie wife, Nancy would like Android much better than Windows Mobile 6.
Neither of us liked the OS very well. It was not user friendly and there were very few good apps. Since then I’ve been following the development of an Android OS for this phone and last week I found one that works great. It’s called the FroyoStone Series by darkstone. It’s basically the OS for the Desire and it runs on the SD card so all I have to do to go back to Windows is to reboot the phone. After a week I can say that it’s been a great success. My wife is much happier with her phone now and there are only a few features that don’t work.
I think the worst thing is that the notification lights don’t work and if you want to connect your computer to the SD card you have to reboot and do it in Windows. Probably because you are running Android from the SD card. All the apps I’ve loaded so far work fine with the exception of Google Sky Map. None of these are a big deal compared to the ease and great features of using Android Froyo 2.2. I especially love the active wallpapers and I’m sure there will be many more soon as more phone update to Froyo.
I actually preferred my old Android G1 running 1.6 over her phone with such great hardware, but now I like her phone much better than mine. If you would like to try this out I highly recommend it. Since it runs on the SD card you don’t really have anything to lose. If it screws up or you don’t like it, just reboot your phone and you have your Windows back. I would recommend getting a new SD card or backing up your old one first then formatting it. I bought a new 8GB SD card on Ebay for $15.00.
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work)
Happy Friday the 13th
This is an old one, but it still drives me crazy. All you have to do is click on the ball and it changes colors.
Yeah that’s all!
Here’s a new blog called Google Small Business. It’s new, but looks like something that may provide valuable information for most any business.
I’ve already seen a couple of new tools that I plan to check out.
Sometimes I do my best thinking while out for my daily walks, sometimes it’s just silly stuff. Today there’s an old expression running through my head. I used to hear it quite a bit in my past lives, but I don’t much anymore, “People buy from people”.
It’s probably because so much shopping is automated these days that people don’t expect a personal relationship when they’re buying things, I know I don’t. It always surprises me when I feel a personal experience from a business I interact with online.
I think one of the best things you can offer your website visitors is a clear idea of who you are and what you can do for them. I’m a one man shop so it’s easy to be the face of me. The face of a company can also be many people, provided they’re all consistently delivering the same message. More important is listening to their customers and sharing what they are hearing with the rest of the group. Everyone needs to be on the same page so it’s important to meet regularly to discuss what they are hearing and what would be the best way to help the customer.
In my business everyone’s thirteen year old niece or nephew can build them a website. I would like to think that I’m better than most of them, but I will admit there are probably some that are better than me. So it’s my job to let my customers get to know me and give them confidence that I will offer them a better value.
A cup of coffee together is my preferred method, but it could be a phone conversation, email or text. Not every business can take their customers out for coffee and danish. Your visitors really just want to know they have been heard, that you are concerned about what they want. Any solution you offer them, as long as it tries to address their needs lets them know you’ve listened and is almost always better than offering them nothing at all.
Make sure you give your visitors an easy way to talk to you and really listen to what they say. That’s the best way to let your customers know that you’re a good value for them.
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work)
The part of Pittsburgh that I live in is called Highland Park and one of the main features is The Pittsburgh Zoo. Just the other day the zoo announced a new development Tentatively called “Top of the World” because it’s at the very top of their property, you may remember it as the hoofed animals exhibit. It is going to be a hospital and learning center and sounds really cool.
I walk by there most every day and the last time they were building a new new polar bear exhibit, The Water’s Edge in 2006, I took photos every month of the construction as it progressed. I’ll try again with this exhibit and keep adding pictures to this page, but right now it’s a bit overgrown and doesn’t look like much at all.
It seems that whenever I speak to people about websites they are always more concerned with traffic and how to get more visitors than anything else. It doesn’t seem to matter that if their site looks bad or is not very user friendly, any traffic that they do get will probably leave right away.
I suppose it’s my job to make sure that my sites look good and work well, but there’s still that tricky part of turning your visitors into fans of your site and customers of your business.
I was reading an article on my local newspaper’s site this morning about a Pittsburgh company that seems to be doing just that. ModCloth is a clothing company that’s promoting their business in a very non-traditional way. They’re still spending on promotion, when I Googled their name I did see they are paying for clicks, but the newspaper article pointed out they’re doing much more. They’re actively listening to their customers, asking them what they want and for the most part giving them what they ask for.
They’re allowing their visitors to vote on items they want to see in stock, help name and describe products and suggest styling tips. They have ModStylists to guide customers and give advice from how to accessorize to what to wear to an event. It’s a really good lesson for anyone promoting almost anything.
