Another Made Up Holiday – Open That Bottle Night
I just answered a question the other day on LinkedIn that asked “What Is Your #1 Favorite Shoestring Marketing Strategy?” I answered that one of my favorite strategies is to invent a new holiday or align with one that is not very popular. I have been celebrating Talk Like A Pirate Day for a couple […]
Great idea for a promotion
My friend Sheri Powell ran a promotion yesterday that I can’t remember anyone else doing before. “On this day in 1792, President George Washington signed the Postal Service Act, thereby creating the U.S. Post Office. In honor of this historic day, shipping is free at Pretzel Crazy on all orders placed today!” I have written […]
What Does This Cute Card Have To Do With Promotion?
I often look for ways to promote a company’s website by using ideas that can be passed around by others. If done well it can give you great publicity that doesn’t cost much or anything at all. Many times that can be more valuable than paid advertising. Because of that I tend to pay attention […]
