Offer Something Of Value To Your Visitors
I saw a great post by Eric Brown on the Search Engine Guide site where he reports on an apartment rental company in Michigan who’s blog has nothing to do with apartment rentals and are still top of the search engines. They offer virtual sightseeing tours, restaurant tips and reviews, and other good information about the […]
People Still Buy From People
Sometimes I do my best thinking while out for my daily walks, sometimes it’s just silly stuff. Today there’s an old expression running through my head. I used to hear it quite a bit in my past lives, but I don’t much anymore, “People buy from people”. It’s probably because so much shopping is automated […]
Another What Not To Do Email
I got a junk email the other day. I knew it was junk mail the second that I looked at it. I was just going to delete it, but then I actually read it and decided it would make a good blog post. Dear Webmaster, I have visited your site http://www.lillicotch.com and found it quite […]
Time To Start Your Holiday Email Campaign
I have never been a fan of anything Christmas before Thanksgiving, but since that’s not terribly practical, I think that not sending Christmas email before Halloween will have to do. These days, many businesses will say that I’m wrong, but I am personally annoyed by Christmas advertising before November 1. Well, it’s Nov 1 and […]
Getting Inbound Links
Making your site have more value with search engines has always included inbound links. These links from other sites to your pages have always been considered a “vote” for the value of your page. Why would some site owner link to your page(s) and risk sending a visitor from their site to yours unless they […]
How To Use Craigslist To Find New CLients
I recently got in touch with a high school classmate of mine. Barb Girson is an International Direct Selling expert, trainer and coach who recently set sail with her own business called mysalestactics.com. We had a few emails back and forth and an interesting conversation about where we have been and what works in promoting […]
Think Before You Email
I was speaking with a customer the other day about ways that he could use email marketing to promote his business. He was belt tightening like most businesses today and he finally realized the possible value and low cost of this kind of promotion. When I first built his site he asked for and I […]
Getting Valuable Inbound Links
It is a pretty much undisputed truth these days that getting inbound links to your site will move you up the search engine rankings. It’s also true that higher ranking sites pointing to yours will help more than lower ranking ones. I can’t even guess how many times that I have heard people say that […]
Links, Links, or Links?
Almost everyone knows one of the best ways to get high rankings from the search engines is to have lots of pages link to yours. The question then is what are the best kind of links to get? Do you want to try to go out and trade links with other sites? There’s a good […]
Email Newsletter Marketing
I have been helping several of my clients with their marketing recently by using email newsletters. Newsletters are a wonderful way to promote your business in a very cost effective way. I wrote about PHPList which is a effective way to manage your email list and campaign for free. It works very well for a […]
