SEO is Simple – My Rules
Search engines and their algorythms are constantly changing. So the exact rules for being found by the search engines are not known, but here are also some old mainstays that don’t really change. SEO is Simple – My Rules Rule 1 – Have good navigation that search engines (and humans) can read and follow If […]
SEM Is Pretty Simple
I’ve been saying for a long time that optimizing your site for search engines is pretty simple. I was reading a post today by Mike Moran called Search Marketing Is Easier Than You Think. Many people confuse SEO (getting found by search engines) and SEM (marketing through search engines). It’s true that you can’t market […]
Thoughts On An SEO Bubble
There has been quite a bit written and talked about lately about an “SEO Bubble” and how long that search engine optimization will remain viable. One of the best posts that I’ve read recently is on a blog called Conversation Marketing. The issues that seem to be of the most concern is that SEO is […]
Beware Of SEO “Experts”
I have written before about how you should Be Careful Of Who You Hire For SEO. Yesterday I got an interesting email from someone who I hadn’t heard of before. I thought at first they were trying to be helpful as they were sending me a screenshot of one of my sites with what appeared […]
Why Site Owners Don’t Really Want SEO
SEO (Search Engine Optimization) is the best thing going, right? Kind of like “Why don’t we slice the bread before we put it in the package?” Have a look around the web these days and see how many sites ignore SEO completely. I used to wonder why that was and then one day I realized […]
Can Small Businesses Really Afford SEO?
There is a very interesting discussion going on in a post on the search engine land site by Stoney deGeyter called Can Small Businesses Really Afford SEO? I’m thinking that small business can’t afford not use SEO for their sites. It’s the only thing that really levels the playing field with the big boys. Even […]
How Not To Do SEO
It seems that everyone is getting into the SEO business these days. I do a good bit or research on the subject and try to give simple advice that can be used by most any webmaster to improve their search engine standings. The information that I provide you I believe to be accurate current and […]
Sensible and Practical SEO Advice
Jennifer Laycock of Search Engine Guide is very sensible and practical in her advise about SEO. her new article “SEO Basics: “Click Here” is Evil” is just that again. Her advise it to never use Click Here as a link. Where ever possible you should be descriptive with your text links and use things like […]
Search Engine Optimization is Really Pretty Simple
There has been quite a bit talk going around SEO blogs lately about whether Search Engine Optimization is dying or is already dead. I don’t believe that’s true. One of the main reasons for this argument is that SEO is really pretty simple and anyone can do it for themselves. 1) Have good navigation that […]
How to Hire a Good SEO Expert
For most online merchants, it’s a simple equation: the higher they rank in search engines, the more shoppers they attract. Given that all-important formula, many e-tailers lose sleep pondering two pressing questions: how can I increase my search engine presence? How can I boost my ranking on as many search terms as possible? They know […]
