An Interesting Promotion Tool – Blog Talk Radio
One of my customers showed a site to me called Blog Talk Radio and asked what I thought of his using it for promoting his business. He is a big listener to talk radio and was looking for a similar way to get his message out to the world. What Blog Talk Radio does it to give you your own Internet talk show. Listeners have the ability to call in to your “live show” with questions and comments.
I think that this could be a wonderful tool for businesses looking to promote themselves. It’s a free way to have your own “talk show” without needing a radio station.
I did advise him that in order for this to work well you would probably need to have your show on a regular schedule. Even though people could listen to it anytime that they want, if you are going to have some good conversations (that were not planned and rehearsed) you would need to have your live show on a consistent day and time so your fans would know when they could participate. Of course, for the first show or two you would need to have planned callers.
I thought it would be best if he was not to be too ambitious with this. It was much better to have a regular show on a monthly basis than a weekly or daily show all over the clock. If he could put together some interesting shows and could do it on a regular basis it could be something that could really benefit any business or cause.
It could be great, but those are also a couple of big ifs.