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Be honest in your marketing

In my house we subscribe to many different kinds of email newsletters.

My wife gets one from a cosmetic company that all the time says “here’s something to make up for our mistake”
At first I thought that’s a nice way to handle a mistake.

Then they kept coming every couple of days. “Our Bad” or “Sorry for this or that”.

It didn’t take me long to realize that these were lies and I wasn’t even reading the newsletters.
I don’t think this is good marketing and I’m sure I’m not alone. Today I saw this on email insider

Fake ‘Oops’ Emails: Stop It Already

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