Be Ready For Unexpected Promotion Opportunities
Things happen every day that are completely unexpected that cause a furor of web searches. Michael Jackson dies or Kanye West gets drunk and makes an ass out of himself at an awards show. Sometimes a thing like this happens and it somehow has something to do with your business or brand.
That’s when you have to be ready to take advantage of the free publicity with an advertisement or blog post. It’s called a meme (rhymes with “cream”) and is a phrase used to describe a catchphrase or concept that spreads quickly. If you can get you brand associated with a meme, especially early in the process it can bring you a tremendous amount of web traffic.
There’s a good post by Derek Gordon on the Search Insider that explains it even more.