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E-mail Marketing Tips

November 18, 2006 - Filed under: Information — Tags: ,

Are you marketing with e-mail? Many people say that e-mail marketing id dead, killed off by SP*M. I still know many people who don’t know what a blog is. I still think that direct e-mail can be a valuable tool to help you promote yourself or your business as long as you do it right.

You need to make sure that people actually ask for your e-mails.

Send them good information, not junk. People will repay you with value if you send them something they perceive as valuable.

Try to be regular with your mailings. The tricky part is not sending too many. How often varies from list to list and category to category, but If you start to think that you are sending too often, you probably are.

Don’t abuse the privilege of sending them e-mail and they will most likely will read and react your information.

Michael Fleischner wrote this post called “7 Steps for Improving Your Email Marketing”. It has some good advice.

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