Getting Noticed By The Search Engines
When designing a new site I usually don’t write the content. My feeling is that no one knows your business like you do, but I will offer some help if needed.
One of my new customers had this question, “When I re-write my first page, would it help to include any information so the search engines will find it?” I replied with some basic information that, I hope, was to their point.
Absolutely! You want to place your the keywords or search terms that you want to be found for on your page. Every page should be writen with this in mind, although your human visitor should be your first priority.
Keywords can and should be groups of words. Action words, not just “widgets”, but “buy widgets” or “buy widgets in Pittsburgh PA”. Without the quotes, of course. Using multiple words like this will get you better rankings for those terms than just using single, more generic terms that are much harder to rank well for. It will also get you more qualified visitors that are more likely to want to buy what you have to sell.
You also want the most important keywords in the headlines. You want a main headline for the page and a smaller headline for each paragraph or section that you write. Have your keyword once in the headline and once or twice (no more) in the body text.
Use these keyword suggestion tools to search for popular search terms. No sense optimizing your pages for something no one is searching for. You also want to pick terms that are relevant to your business. Why have visitors come to your site that are not interested in what you have to offer?
There is much more to know about this, but I think it’s a pretty good start.
