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Good and Great Content.

April 17, 2007 - Filed under: web design — Tags:

What’s the difference between good content and great content? According to By P.J. Fusco it’s your conversion rate. I don’t think I can argue with her either. If you’re reading my blog you are probably doing business on the web or thinking about it. What’s your main purpose in having a website? Converting visitors into customers.

I have designed another site called Fast Discount Banners.com. It’s a site where people can come in and design a large full color canvas banner right on the site and then place an order and we ship it to them. I made a page that listed the clip art I made for people to put on the banners. That page has become extremely popular with Google Images and even through the site is only a couple of months old they are sending me much more traffic looking for clipart than what they are sending me for banners. Currently it’s almost 100 to 1.

Right now bandwidth is not a big issue because I keep these images small, but it could become one if traffic keeps picking up. I thought about putting ads on that page to make something from the unrelated traffic, but all of the ads were for competitors banners and not clip art, so I took them off. Google doesn’t let you filter for keywords.

My job now is to get these visitors to go to my main page and to play with the banner maker instead of just copying the clipart and leaving. I believe if they play with the banner maker they may become a customer or recommend us to someone who will. I’m adding a line to the page to invite people to do just that. I’ll keep you posted on how it works.

In the meantime read the article by P.J. Fusco on the ClickZ website called “From Good to Great Content”.

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