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How to get visitors to your site

Filed under: Information,Social,web design

I have written many times before that the best practice when writing new articles for your site it to write for your human visitors.

So many website owners these days are putting articles on their site that are stuffed with  “keywords” looking to be found on the search engines. They don’t realize that if the page doesn’t make much sense to the people who are reading it they won’t stay.

The results are, if they are lucky enough to gt their page ranked well in the search engines, the real target of their effort (people) just stop by and leave right away. However, the odds are they won’t get very high in the search rankings either because no one is going to link to them and inbound links are the main factor in doing well in search.

So what will do well? I tell my customers to write what they know and target at the human visitors. You should pick out your  search key words and place them in the title, then write your page. After you’re done look back and see if you can put your keywords into the text another time or two and still have it sound natural. I advise that you read it out loud. If it sounds spammy it probably is.

Google is on a quest this year and will have about 500 improvements to their search algorithm to eliminate or devalue spammy pages, not just their much talked about Panda update. They had a great post recently that I recommend called:

More guidance on building high-quality sites

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