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Keeping Your Email Marketing Relevant

Filed under: web design — Tags: ,

It’s amazing how I read about something that a marketer should or should not do and then right after it happens to me. It may just be that after I read about it I’m on the lookout for that activity, but it still amazes me how often they are related.

For example I was just reading Melinda Krueger, the Email Diva last week and she was answering a question from someone who thought that it was a bad idea that a company would invite him to start paying his bill online when that was something that he always did. Then over the weekend I got an email from a company advertising something that I had just purchased.

The price was the same so you can say it’s not a big deal, but after reading The Diva’s post it would have really impressed me if they sent something extra to buy that would have augmented my earlier purchase.

Read Why Don’t You Know Me?

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