Keeping Your Website Current
I wrote yesterday about keeping the copyright date on your pages up to date, but there’s much more to keeping your site current than that. One of the things that search engines look for is that they are able to find new information on your site on a regular basis.
There’s a good reason for this. Why would you want to revisit any site? That’s right, to find something new.
Search engines want to provide the best possible search experience for their users. Simple enough, right?
Finding new content that’s relevant to your site can be the tricky part. You may ask yourself, What’s new about my business that’s worth adding to my site?
The answer can be almost anything
Erin Ferree is a brand identity and marketing design strategist. Erin’s site is elf-design.com and she has some good ideas for keeping your site updated in her article “The Art of Website Maintenance”. It’s well worth reading.