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Measuring Keyword Competition

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There is quite a good discussion going on at the Search Engine Watch forum about what exactly makes a competitive keyword.

It is something I was wondering myself and there are many good arguments on several different sides of this discussion. I think it goes to show that keyword bidding and optimization can be a very difficult challenge and I don’t think there is any one correct answer. If you are bidding on keywords what really matters is that you need to effectively track the activity to be sure that whatever you are spending is worth it and that you are getting a good return on your investment (ROI).

If you are optimizing your site for keywords I’m not sure it matters how many other sites or pages are out there, what matters is whether you are at or near the top.

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