More Uses For Word Of Mouth
Word of mout advertising has always been one of the best kind of promotion that you can have. People tend to believe referrals and references more than almost anything else. I have found out that these can be from people that they don’t even know. The things that matter are that your customers believe that the references are honest and accurate.
Having recommendations that sound like they are only your friends and relatives won’t help, but kind words from some of your other customers can work wonders. That’s why I always recommend a testimonials page when I make a site that let your potential customers know what your current customers think of your work.
I recently read an article on Search Engine Watch that talks about how this kind of mord-of-mouth promotion can also be very good for link building.