Good Publicity Can Spread Fast, Too
I wrote the other day about how many companies just don’t understand just exactly how bad publicity can have a negative effect on their business on the web these days. How social media can take one person’s negative opinion and if left alone can spread faster than wildfire. While it’s probably more usual these days […]
One Site’s Bad Publicity Can Be Another’s Bonanza
There has been more and more written about how to manage your companies reputation in the new online world. A world where a small misstep can be picked up upon, not just by traditional media, but by a world of bloggers and social media. I have even talked about how the RIAA is doing bad […]
Marketing Opportunities Are Everywhere
People tell me that they don’t have any idea how do incorporate the new marketing techniques into their website promotions, or they don’t have the time, or they don’t have the expertise. That’s just called “So What!” You don’t have to know about any of these things to be a good promoter, you don’t even […]
Should My Business Have A Blog?
I recently ran into the “Fortune 500 Business Blogging Wiki” which lists the blogs of the biggest companies on the planet. I thought that I would have a look at them and see what I could learn from “The Big Boys”. McDonalds had some good posts on ethical/animal rights issues that I read, Kodak had […]
