Simple can be Good
When I stand up to talk about my business at my networking meetings of of the first things I say is that many vendors will try to sell you the most complicated system that they can. This is true for websites, inventory management or almost any system that a business will buy.
For websites there are several reasons for this. Sometimes they believe it is the best system for you, other times it’s because they don’t know any other way, but usually because it’s the solution that makes them the most money.
Sometimes it is actually the best way to go, but it’s been my experience that the simplest solution to any problem that works is usually the best one. I know that it’s almost always the most economical solution. That’s why I choose for my business tagline “Simple can be Good”.
Maybe it’s the recession that’s making people take a second look at simple things or maybe it’s just because it’s the right thing to do, but I keep reading more and more of it all over the web. Yesterday on the MediaPost Publication email Insider they are talking about it on a post called