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Social Networking Takes Work

Filed under: Information — Tags: , ,

It’s been my experience that the companies that are doing well these days with social media are the ones that let their people speak freely online and that alone can provide them with an organization for their people to brag about. Of course, if they aren’t willing to publicly address complaints it won’t work anyway.

So many companies these days are paralyzed by the fear of someone saying something bad about them on their own site that they won’t allow anything, but “official” communication. Rather than letting their people do the social marketing they try to manufacture viral campaigns.

I find that viral marketing is very hard to manufacture and even harder to maintain. Even if you do manufacture a good campaign unless there is also something that reminds the audience of your name it’s not worth much.

Here’s a good article on MediaPost that offers help with social video.

Read Cadbury: Viral Video Done Right

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