Keeping Your Email Marketing Relevant
It’s amazing how I read about something that a marketer should or should not do and then right after it happens to me. It may just be that after I read about it I’m on the lookout for that activity, but it still amazes me how often they are related. For example I was just […]
Good Old Blog Posts
I have been really busy the last couple of days and haven’t made any posts to this blog. I usually store a couple of posts to pull up and post when things like this happen, but I didn’t have any of those that tickled my fancy. Since I didn’t hit the Powerball jackpot last night […]
Best Kept Marketing Secrets
I really like to read and recommend people who think like I do (or maybe I think like they do). It’s more beneficial for both parties involved when they are on the same page. It makes my work feel harder when a customer won’t even consider my advise and usually tells me that they are […]
Time For New Business Cards
It’s about time for me to have some new business cards printed up. I was looking at my old cards and I realized that they could be much better, so I started some research. When I first started my business I was a bit nervous about passing out my complete contact information so I left […]
Marketing 101 – try your best to get it right
I got a birthday email from one of my neighborhood restaurants, Minutellos for a free bottle of wine. They have a rewards program. I got the same email last year, but it came a month later. I still had the wine and mentioned it was a little late. Not much, just a word and this […]
Should I Have A Blog Or Newsletter?
I often advise my customers that the best way to add more content to their sites is to start a blog and/or a newsletter. Of course, most of these people are busy running their business and many don’t think they have enough time to do one let alone both both. So the question is which […]
Is Email Marketing For You?
I believe that email marketing is still one of the best lowest cost ways to reach your customers. If you don’t believe me have a look at your inbox and see just how many of the biggest retailers in the world are trying to reach you. I believe that every business should have some kind […]
What Do You Do, Exactly?
I found myself at a get together the other night and was asked What is it that you do, exactly? I found myself trying to explain search engine optimization, search engine marketing and things like viral marketing to people who had never heard of them. I went on for a bit and I think that […]
Email Marketing Best Practices
If you are using email to market to your customers you already know Internet service providers are blocking more and more of your messages. There are some very good suggestions on the Email Insider Blog called “When ‘Best’ Practices Become ISP Law” for getting your mail through. They mostly have to do with your list […]
Good Search For Your Site Is Essential
One of the best things that you can do for your site is to have a good site search that can be accessed from every page. According to the results of a November survey by Zoomerang that I found on the DMNews site, 73% of respondents said they would leave an e-commerce site within one […]
