The VP of Search
Sara Holoubek of Search Engine Watch has written a post about just how far SEO has come in a short time. Major companies are adding VP’s of Search, she says it’s “the hottest new title in town”. Well, if the big players are doing it shouldn’t small companies at least recognize that search is something that is much more than an afterthought?
Small businesses can have an advantage over big ones in this regard. Search is constantly changing and evolving on the web and a small company can appear to be much bigger and more relevant just by being flexible enough to keep up with the changes, but first they must be aware of them.
I’m not saying that you need to devote a huge amount of resources to this, but I do believe that it’s a good idea to at least have someone either inside the company or perhaps contracted out to keep up on the trends and to keep the management apprised of what’s involved in search engine marketing and optimization, what the future is looking like and where your company stands in regards to both.