Thoughts On An SEO Bubble
There has been quite a bit written and talked about lately about an “SEO Bubble” and how long that search engine optimization will remain viable. One of the best posts that I’ve read recently is on a blog called Conversation Marketing.
The issues that seem to be of the most concern is that SEO is pretty simple and that site owners will be doing it themselves, much more than will it go away. I don’t believe that SEO will go away, because if it’s done well it is one the best and most economical ways to bring customers to your site. Even with all of the phoney, fly by night “SEO Experts” out there, most people will learn the difference between good work and bad.
The main concern that has really benn there for quite a while now is that it will move “in house” and individual shops will not have any customers. My feeling here is that while SEO is simple, if done well it’s also quite a bit of hard work. Even is all of the site owners out there know everything about it (still a huge IF) there will be plenty that just would rather pay someone else to do the work well.