Visual Vs. Structural Designs
Many times how a site looks and how a site works can conflict with each other. I have found that many of my clients don’t care nearly as much about how their site works. This can be a big problem. Imagine that you have found the most beautiful site that you have ever seen, but you can’t find what you are looking for. What do you do? Maybe click once or twice and then leave or maybe just leave. I don’t believe there are many people who will search and search until they find what they are looking for unless the visitor has already tried and failed finding what they are looking for elsewhere.
Today it’s much too easy to just go elsewhere to find what you are looking for and I think that’s why there are many ugly sites that get so much traffic.
Accessite.org has an article contributed by Tommy Olsson on the many factors involved.