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What Good Are Wikipedia Links?

Filed under: web design — Tags: ,

Wikipedia in an effort to combat posting spam changed all of their links to “nofollow”. What that means is that search engines will no longer apply any page rankings from the Wikipedia site to the linked site. Whether the spiders follow those links or not is not known for sure.

Does that mean it’s not worth getting your site mentioned on Wikipedia? Absolutely not! One of my customers (All American Roadside Assistance) has several links from Wikipedia to their site. If you check the logs almost all of the visitors to their site from Wikipedia will either buy or add to their favorites (which means they will probably be back).

Also many other websites will use content from Wikipedia as reference on their sites and there is a good discussion on Small Business SEM about whether those links also carry the “nofollow” tag.

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