Why Site Owners Don’t Really Want SEO
SEO (Search Engine Optimization) is the best thing going, right? Kind of like “Why don’t we slice the bread before we put it in the package?”
Have a look around the web these days and see how many sites ignore SEO completely. I used to wonder why that was and then one day I realized why. SEO is simple, but it’s also hard work!
You need to get good quality, related outside sites pointing their links at your site, but as I mentioned yesterday you also need to keep updating your site. There are many things that you can do right away to help, but it’s really an ongoing thing.
I subscribe to several Craigslist feeds for web design, email marketing and promotion work in cities in the Eastern US. Many times I have come across ads for SEO services and they are almost all looking for some “magic bullet” that will rocket them to the top of the search engines and keep them there for the most competitive keyword that they can think of. Many times they want this done for their site that contains about four pages.
I used to write and try to explain the problem until I realized that these folks were probably looking for snake oil salesmen and I was just banging my head against the wall. They were were probably going to get exactly what they were looking for.
In the cases of both web design and SEO there are no shortcuts. If you don’t do it right it will not work at all or if it does work it will be limited and will eventually come back to bite you.
