Cascading Style Sheets
I strongly advise that you learn and use CSS.
CSS (Cascading Style Sheets) are a way for you to tell your pages how to behave.
There 2 ways to use CSS. You can put the styles in the top head portion of your html or you can put a link to your main stylesheet.
I recommend that you have 1 separate file to control all of your pages. That way no matter how big your site gets you can control the layout of your entire site just by changing one file. It saves you a lot of work.
The first place that I go to when I have a question about CSS is here, a CSS tutorial where you can learn how to use CSS to control the style and layout of multiple Web pages all at once.
I started this site by making 6 different First Pages. I sent the link to almost everyone that I knew and asked for their input. Many people wrote back and as you can see page 1 won out.
I also have a list of e-mail addresses of people who I can use as a sounding board for new ideas.
Some other CSS resources.
Next step promoting your site.