As a follow up to yesterday’s post “Does Your Message Sell” I thought I would post some helpful ideas on how to improve your actual webpage content.
So you’ve looked at the content on your website and decided it needs some work to help get your message across to your visitors and to help increase the chances of them taking some sort of action on your site. That could be buying something, signing up for your newsletter or maybe just bookmarking your site. You have decided which action(s) that you are looking for and worked long and hard on which information to present to your visitor to help you obtain that action.
The next question is what’s the best way to present that information to them?
I found a list by Jason Lee Miller, a staff writer for WebProNews, called “20 Tips For Good Web Copy”. He covers all of the basics with this article. It’s a fast read, but you’ll use these tips over and over again.