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Is there a natural order of promotion

July 7, 2011 - Filed under: Information,Recommendations,Social

Someone in one of my groups on LinkedIn asked “what is the best way to allocate (promotional) resources?”

Asking how best to allocate their limited resources (time and $$)

I answered and thought I’d share it here, you may have heard this before.

Start with the free stuff. There are some good ones
http://www.lillicotch.com/Blog/?s=marketing

When paying, try anything that makes sense to you, but be sure to take the time to track how much/many you get from every single ad/promotion. You need to know if you are spending $1 to make $10 or $10 to make $1

Otherwise you might as well take your money to a casino.

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