Is there a natural order of promotion
Someone in one of my groups on LinkedIn asked “what is the best way to allocate (promotional) resources?”
Asking how best to allocate their limited resources (time and $$)
I answered and thought I’d share it here, you may have heard this before.
Start with the free stuff. There are some good ones
http://www.lillicotch.com/Blog/?s=marketing
When paying, try anything that makes sense to you, but be sure to take the time to track how much/many you get from every single ad/promotion. You need to know if you are spending $1 to make $10 or $10 to make $1
Otherwise you might as well take your money to a casino.
