No Strategy. No Success is an article by Frederick Townes who is the owner of W3 EDGE Web Design. I found this is a good read for beginners, as well as experienced designers. He covers many points including:
- Objectives
- Market Analytics
- Technology
- Presentation Layer
- Promotion
- Optimization
Of course it’s a lot to cover in one short article and some things are over simplified, but I found many goods clear and concise points. I also think Frederick has taken the time to have his points laid out in order of importance.