Is E-mail Marketing Still Effective?
Many people who claim to know say that e-mail marketing is dead. I don’t believe that. I think e-mail marketing can still be a very effective and economical tool if you do it correctly. I just put up a new site called FastDiscountBanners.com and the first thing that I did to promote it was to […]
Help For Small Businesses
When I’m looking for help for my business the first place I usually go is to the Small Business Administration Website. They have so much help for free including, taxes, advertising and many other resources. You could spend days just poking around their site. I have found that you can usually trust the US government’s […]
Search Engine Marketing Professional Organization
I recently found SEMPO. They seem to be a very good organization with the main goal of helping people with search engine marketing. SEMPO Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Their purpose is to provide a foundation for industry growth through building […]
E-mail Marketing Tips
Are you marketing with e-mail? Many people say that e-mail marketing id dead, killed off by SP*M. I still know many people who don’t know what a blog is. I still think that direct e-mail can be a valuable tool to help you promote yourself or your business as long as you do it right. […]
Free E-Book For Writers
Scott Ginsberg, aka “The Nametag Guy,” has been wearing a nametag 24-7 to make people friendlier. (Has been since November 2, 2000.) Although this idea started out as sort of an experiment, he has somehow managed to leverage it into a full-blown career, consisting primarily of: 1) Writing books (5 real ones, 5 electronic ones) […]
Five Keys to Networking Success
Networking can be a very valuable tool for any small business. I have written about this before. If it’s done right it can be the single most economical way to get you new and repeat business. Networking and word of mouth advertising together are seven times more likely to bring in business than all forms […]
The VP of Search
Sara Holoubek of Search Engine Watch has written a post about just how far SEO has come in a short time. Major companies are adding VP’s of Search, she says it’s “the hottest new title in town”. Well, if the big players are doing it shouldn’t small companies at least recognize that search is something […]
Marketing Yourself
When you are selling your service on the web what you are really selling is yourself. So when a potential client’s first encounter with you is your website it should give them an idea of what you are all about. I have long believed that for a site to be friendly and approchable it needs […]
Local Search Marketing Guide
Many search engines are getting more and mfor into local searches. Matt McGee has written a very good Local Search Marketing Guide. This is an effort to “educate” small business advertisers about online marketing. If you are thinking about moving away from or in addition to the traditional Yellow Pages type of advertising this guide […]
Most Common Postcard Marketing Mistakes
Virtually 100 percent of postcards get read and the reason is simple:Mail in envelopes has to be opened first to be read. People often look at just the envelope, decide they?re not interested, and out it goes. In contrast, a postcard is already ?opened,? ready to read and, at the very least, the message will […]
