Things happen every day that are completely unexpected that cause a furor of web searches. Michael Jackson dies or Kanye West gets drunk and makes an ass out of himself at an awards show. Sometimes a thing like this happens and it somehow has something to do with your business or brand.<\/p>\n
That’s when you have to be ready to take advantage of the free publicity with an advertisement or blog post. It’s called a meme<\/a> (rhymes with “cream”) and is a phrase used to describe a catchphrase or concept that spreads quickly. If you can get you brand associated with a meme, especially early in the process it can bring you a tremendous amount of web traffic.<\/p>\n There’s a good post by Derek Gordon on the Search Insider that explains it even more.<\/p>\n Things happen every day that are completely unexpected that cause a furor of web searches. Michael Jackson dies or Kanye West gets drunk and makes an ass out of himself at an awards show. Sometimes a thing like this happens and it somehow has something to do with your business or brand. That’s when you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1636"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":1,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":1637,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1636\/revisions\/1637"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Read Are You Paying Attention?<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"