{"id":1711,"date":"2009-11-02T13:35:57","date_gmt":"2009-11-02T18:35:57","guid":{"rendered":"http:\/\/www.lillicotch.com\/Blog\/?p=1711"},"modified":"2009-11-02T13:37:51","modified_gmt":"2009-11-02T18:37:51","slug":"time-to-start-your-holiday-email-campaign","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/time-to-start-your-holiday-email-campaign\/","title":{"rendered":"Time To Start Your Holiday Email Campaign"},"content":{"rendered":"<p>I have never been a fan of anything Christmas before Thanksgiving, but since that&#8217;s not terribly practical, I think that not sending Christmas email before Halloween will have to do. These days, many businesses will say that I&#8217;m wrong, but I am personally annoyed by Christmas advertising before November 1.<\/p>\n<p>Well, it&#8217;s Nov 1 and time to begin. Before you start with any email campaign please read my thought on doing this right.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.lillicotch.com\/Blog\/2008\/03\/31\/your-first-email-campaign-your-own-list\/\">Your own list<\/a><\/li>\n<li><a href=\"http:\/\/www.lillicotch.com\/Blog\/2008\/04\/01\/your-first-email-campaign-opt-in-only\/\">Opt-In only<\/a><\/li>\n<li><a href=\"http:\/\/www.lillicotch.com\/Blog\/2008\/04\/02\/your-first-email-campaign-no-spam\/\">No Spam<\/a><\/li>\n<li><a href=\"http:\/\/www.lillicotch.com\/Blog\/2008\/04\/03\/your-first-email-campaign-post-your-old-newsletters\/\">Post your old newsletters<\/a><\/li>\n<\/ul>\n<p>Let me also say to <a href=\"http:\/\/www.lillicotch.com\/Blog\/?s=offer+something+of+value\">offer something of value<\/a> to your readers. It&#8217;s all well and good go send sales and discount coupons, but if your think &#8220;value&#8221; and offer something unexpected like a cool craft pattern or an old family recipe, readers will be more inclined to pay attention to the rest of your email.<\/p>\n<p>For a small business offering more personal service is your biggest advantage. Your email could also become something treasured by your reader (fan) and make it more likely to get passed around.<\/p>\n<p>The email insider has more good tips.<\/p>\n<h3><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=116586\" target=\"_blank\">Do Your Emails Reflect The Emotions That Define The Holidays?<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>I have never been a fan of anything Christmas before Thanksgiving, but since that&#8217;s not terribly practical, I think that not sending Christmas email before Halloween will have to do. These days, many businesses will say that I&#8217;m wrong, but I am personally annoyed by Christmas advertising before November 1. Well, it&#8217;s Nov 1 and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12],"tags":[25,22],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1711"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=1711"}],"version-history":[{"count":10,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1711\/revisions"}],"predecessor-version":[{"id":1721,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/1711\/revisions\/1721"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=1711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}