{"id":2575,"date":"2010-12-16T13:57:47","date_gmt":"2010-12-16T18:57:47","guid":{"rendered":"http:\/\/www.lillicotch.com\/Blog\/?p=2575"},"modified":"2010-12-16T13:57:47","modified_gmt":"2010-12-16T18:57:47","slug":"be-honest-in-your-marketing","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/be-honest-in-your-marketing\/","title":{"rendered":"Be honest in your marketing"},"content":{"rendered":"

In my house we subscribe to many different kinds of email newsletters.<\/p>\n

My wife gets one from a cosmetic company that all the time says “here’s something to make up for our mistake”
\nAt first I thought that’s a nice way to handle a mistake.<\/p>\n

Then they kept coming every couple of days. “Our Bad” or “Sorry for this or that”.<\/p>\n

It didn’t take me long to realize that these were lies and I wasn’t even reading the newsletters.
\nI don’t think this is good marketing and I’m sure I’m not alone. Today I saw this on email insider<\/p>\n

Fake ‘Oops’ Emails: Stop It Already<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

In my house we subscribe to many different kinds of email newsletters. My wife gets one from a cosmetic company that all the time says “here’s something to make up for our mistake” At first I thought that’s a nice way to handle a mistake. Then they kept coming every couple of days. “Our Bad” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6,12],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/2575"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=2575"}],"version-history":[{"count":1,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/2575\/revisions"}],"predecessor-version":[{"id":2577,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/2575\/revisions\/2577"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=2575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=2575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=2575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}