{"id":258,"date":"2007-02-08T10:09:20","date_gmt":"2007-02-08T15:09:20","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2007\/02\/08\/e-mail-marketing-how-much-should-i-send\/"},"modified":"2007-02-08T10:10:18","modified_gmt":"2007-02-08T15:10:18","slug":"e-mail-marketing-how-much-should-i-send","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/e-mail-marketing-how-much-should-i-send\/","title":{"rendered":"E-Mail Marketing – How Much Should I Send?"},"content":{"rendered":"

I hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails<\/a>, but not about what to put in them or how often to send them.<\/p>\n

What to put in your e-mails is a pretty broad question. You want your information to be usable for your client, but also relevant to their needs. You need to take a long hard look at what you have to offer and stick to good information about that, not fluff.<\/p>\n

As far as how often to send, I believe that you need to look at what you have to offer and not what your competitors are doing. I get e-mails from many lists that I have subscribed to that only occasionally have something that I’m interested in. I can tell you that I am much more likely to delete those without even reading them than the ones I get (usually less often) that constantly contain information that I like.<\/p>\n

So my advise on this is to try to limit your e-mails to information that you consider to be valuable to your customer. If that means that you only send to them once a month then so be it. It is also a good idea to let your customer know in advance how often that you will be mailing and stick to it. Nothing is more annoying to me than signing up for a once a month newsletter and then suddenly it starts to arrive every day.<\/p>\n

Receiving your e-mails is a privilege that your subscriber grants you. Don’t abuse that privilege and they will become your loyal readers.<\/p>\n","protected":false},"excerpt":{"rendered":"

I hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails, but not about what to put in them or how often to send them. What to put in your e-mails is a pretty broad question. You want your information to be usable […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,25],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/258"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}