{"id":315,"date":"2007-04-10T07:17:59","date_gmt":"2007-04-10T12:17:59","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2007\/04\/10\/should-i-clean-out-my-e-mail-list\/"},"modified":"2007-04-10T07:17:59","modified_gmt":"2007-04-10T12:17:59","slug":"should-i-clean-out-my-e-mail-list","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/should-i-clean-out-my-e-mail-list\/","title":{"rendered":"Should I Clean Out My E-mail List?"},"content":{"rendered":"<p>I have <a href=\"https:\/\/lillicotch.com\/Blog\/2007\/03\/07\/help-with-e-mail-marketing\/\">written before<\/a> about how e-mail marketing is still going strong. A year ago when I started this business I would have told a client with a new website that if they wanted to start a blog they could use that to replace their e-mail marketing efforts.<\/p>\n<p>Well live and learn. E-mail marketing is still going strong and shows no signs of letting up. Truth be told even with all of the Spam out there these days e-mail is still my favorite means of communication.<br \/>\nand I subscribe to several e-mail newsletters.<\/p>\n<p>One of the questions that I am asked my my customers who want to send an e-mail newsletter is, &#8220;Should I remove names from my list who don&#8217;t opt-out, but seem to be dead?&#8221;<br \/>\nI have always resisted that idea, but I have also seen some lists get so big that they are almost unmanageable (and expensive). I have recently begun reading the blog by The Email Insider at mediapost.com and today Melinda Krueger &#8220;The E-mail Diva&#8221; posts about a good way to clean up the list. She talks about a  campaign with a series of e-mails directed at just these names. It seems like a very logical and effective solution to me.<\/p>\n<h3><a href=\"http:\/\/blogs.mediapost.com\/email_insider\/?p=405\" target=\"_blank\">More&#8230;<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>I have written before about how e-mail marketing is still going strong. A year ago when I started this business I would have told a client with a new website that if they wanted to start a blog they could use that to replace their e-mail marketing efforts. Well live and learn. E-mail marketing is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,25],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/315"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}