What’s the difference between good content and great content? According to By P.J. Fusco it’s your conversion rate. I don’t think I can argue with her either. If you’re reading my blog you are probably doing business on the web or thinking about it. What’s your main purpose in having a website? Converting visitors into customers.<\/p>\n
I have designed another site called Fast Discount Banners.com<\/a>. It’s a site where people can come in and design a large full color canvas banner right on the site and then place an order and we ship it to them. I made a page that listed the clip art I made for people to put on the banners. That page<\/a> has become extremely popular with Google Images and even through the site is only a couple of months old they are sending me much more traffic looking for clipart than what they are sending me for banners. Currently it’s almost 100 to 1.<\/p>\n Right now bandwidth is not a big issue because I keep these images small, but it could become one if traffic keeps picking up. I thought about putting ads on that page to make something from the unrelated traffic, but all of the ads were for competitors banners and not clip art, so I took them off. Google doesn’t let you filter for keywords.<\/p>\n My job now is to get these visitors to go to my main page and to play with the banner maker instead of just copying the clipart and leaving. I believe if they play with the banner maker they may become a customer or recommend us to someone who will. I’m adding a line to the page to invite people to do just that. I’ll keep you posted on how it works.<\/p>\n In the meantime read the article by P.J. Fusco on the ClickZ website called “From Good to Great Content”.<\/p>\n What’s the difference between good content and great content? According to By P.J. Fusco it’s your conversion rate. I don’t think I can argue with her either. If you’re reading my blog you are probably doing business on the web or thinking about it. What’s your main purpose in having a website? Converting visitors into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/321"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More…<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"