{"id":340,"date":"2007-05-10T22:52:23","date_gmt":"2007-05-11T03:52:23","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2007\/05\/10\/advise-for-sending-a-newsletter\/"},"modified":"2007-05-10T23:04:17","modified_gmt":"2007-05-11T04:04:17","slug":"advise-for-sending-a-newsletter","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/advise-for-sending-a-newsletter\/","title":{"rendered":"Advice For Sending A Newsletter"},"content":{"rendered":"<p>Are you sending out a newsletter? One of my clients &#8220;<a href=\"http:\/\/allamericaroadside.org\/\" target=\"_blank\">All America Roadside<\/a>&#8221; a company that sells Roadside Assistance packages wanted to send one. They had in the past sent them out in a &#8220;whenever we have the time&#8221; manor and I advised them it should be on a more consistent basis.<\/p>\n<p>They were providing some useful tips for drivers, but I felt they also needed to promote their own services also.<br \/>\nFor example they have a wonderful affiliate program where they provide fliers to groups for fundraisers (or even individuals looking to make money). I advised that they should use their newsletter to promote it. It&#8217;s a great program that they know works because they have used it successfully in the past. I advised a single article by itself at least 500 or 600 words. Perhaps include a testimonial and specifically mention that people pass the newsletter along to someone they know that needs a good fundraisers. There is still nothing better than word of mouth advertising.<br \/>\nThey are working on it now and I&#8217;ll let you know about the results.<\/p>\n<p>Their next question was &#8220;Is every other week too often to send them?&#8221; and my first thought was that was probably not enough, but if they needed that much time to get them ready then it was OK and certainly better than before.<\/p>\n<p>I recently found some good advise on this subject by Janet Attard on the BusinessKnowHow site &#8220;Five Ways To Speed Up Newsletter Production&#8221;. There are some good tips here.<\/p>\n<h3><a href=\"http:\/\/www.businessknowhow.com\/internet\/newshelp.htm\" target=\"_blank\">More&#8230;<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Are you sending out a newsletter? One of my clients &#8220;All America Roadside&#8221; a company that sells Roadside Assistance packages wanted to send one. They had in the past sent them out in a &#8220;whenever we have the time&#8221; manor and I advised them it should be on a more consistent basis. They were providing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/340"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}