One of the first things that you do when starting a website is to register your domain name. I had more than one of my customers ask me “should I sign up for one year or more?”<\/p>\n
I have always believed that because that information is public and freely available that it would make sense to register your name for a longer period of time. Most registrars will go ten years and some even longer. I wrote an article called “Why Should A Search Engine Trust You<\/a>” where I talked about that.<\/p>\n I told my customer that I believed that having a domain name registered for a longer period of time will help your rankings because it makes it look like you plan to keep the site around for a while, while most fly by night ones will only register for a year at a time. While the average visitor won’t know that, the search engines will.<\/p>\n Today I read on the Search Engine Guide an article by Jennifer Laycock called “Does Registering Your Domain for Longer Periods Help You Rank Better?” Jennifer is an SEO expert who’s opinions I think very highly of and she doesn’t think that registering for longer periods of time will help.<\/p>\n While neither of us know this answer for sure we both agree that it won’t hurt your rankings and that it’s very hard for a new site to get to be listed for anything but their name on Google for at least six months.<\/p>\n My recommendation won’t change, if you are planning to keep your site going for any period of time registering your name for a longer period of time really costs you nothing, it won’t hurt your rankings and it just may help.<\/p>\n .<\/font><\/p>\n","protected":false},"excerpt":{"rendered":" One of the first things that you do when starting a website is to register your domain name. I had more than one of my customers ask me “should I sign up for one year or more?” I have always believed that because that information is public and freely available that it would make sense […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,20,11],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/492"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More…<\/a><\/h3>\n