{"id":53,"date":"2006-06-03T10:02:47","date_gmt":"2006-06-03T14:02:47","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2006\/06\/03\/most-common-postcard-marketing-mistakes\/"},"modified":"2006-06-03T10:02:47","modified_gmt":"2006-06-03T14:02:47","slug":"most-common-postcard-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/most-common-postcard-marketing-mistakes\/","title":{"rendered":"Most Common Postcard Marketing Mistakes"},"content":{"rendered":"<p>Virtually 100 percent of postcards get read and the reason is simple:Mail in envelopes has to be opened first to be read. People often look at just the envelope, decide they?re not interested, and out it goes. In contrast, a postcard is already ?opened,? ready to read and, at the very least, the message will be seen ? no matter how speedily ? by the recipient.<\/p>\n<p>Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response.<\/p>\n<p>When you combine all these factors, it?s no wonder then that businesses today use postcards as a tremendously powerful marketing tool.<\/p>\n<p>It is, however, important to avoid some common mistakes<\/p>\n<h3><a target=\"_blank\" href=\"http:\/\/www.mailingknowhow.com\/mailideas\/postcard.htm\">More&#8230;<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Virtually 100 percent of postcards get read and the reason is simple:Mail in envelopes has to be opened first to be read. People often look at just the envelope, decide they?re not interested, and out it goes. In contrast, a postcard is already ?opened,? ready to read and, at the very least, the message will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,15],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/53"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}