{"id":532,"date":"2008-01-07T09:54:43","date_gmt":"2008-01-07T14:54:43","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2008\/01\/07\/is-email-marketing-for-you\/"},"modified":"2008-01-10T09:48:36","modified_gmt":"2008-01-10T14:48:36","slug":"is-email-marketing-for-you","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/is-email-marketing-for-you\/","title":{"rendered":"Is Email Marketing For You?"},"content":{"rendered":"<p>I believe that email marketing is still one of the best lowest cost ways to reach your customers. If you don&#8217;t believe me have a look at your inbox and see just how many of the biggest retailers in the world are trying to reach you.<\/p>\n<p>I believe that every business should have some kind of a newsletter even if it&#8217;s only sent once a month. Your own customer list is always the most valuable. These are people who know you and are much more willing to read your mail and even pass it on. I don&#8217;t ever recommend buying names.<\/p>\n<p>Remember that these are your customers and you don&#8217;t want to make them mad, so do it right and play by the rules.<\/p>\n<ul>\n<li> Your own list<\/li>\n<li> Opt-In only<\/li>\n<li> No Spam<\/li>\n<\/ul>\n<p>Pretty simple stuff, but very important.<\/p>\n<p>You can send it out yourself, but remember that many ISP&#8217;s these days have a 100 emails per hour limit on their accounts. If your lists get big it may be best to outsource the actual mailing to one of the big email newsletter senders.<\/p>\n<p>I have send many of my customers to read this post by  Loren McDonald on the Email Insider blog.<\/p>\n<h3><a href=\"http:\/\/blogs.mediapost.com\/email_insider\/?p=511\" target=\"_blank\">Read Email Life Can Be Hard &#8211; Make it Easy For Subscribers<\/a><\/h3>\n<p><font color=\"#ffffff\">. <\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I believe that email marketing is still one of the best lowest cost ways to reach your customers. If you don&#8217;t believe me have a look at your inbox and see just how many of the biggest retailers in the world are trying to reach you. I believe that every business should have some kind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,26,25,15],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}