{"id":537,"date":"2008-01-15T09:56:05","date_gmt":"2008-01-15T14:56:05","guid":{"rendered":"https:\/\/lillicotch.com\/Blog\/2008\/01\/15\/a-good-company-blog\/"},"modified":"2008-01-21T10:17:21","modified_gmt":"2008-01-21T15:17:21","slug":"a-good-company-blog","status":"publish","type":"post","link":"https:\/\/www.lillicotch.com\/Blog\/a-good-company-blog\/","title":{"rendered":"A Good Company Blog"},"content":{"rendered":"<p>I think that one of the best promotional tools that a company can have of blog, provided they will <a href=\"https:\/\/lillicotch.com\/Blog\/2007\/12\/03\/should-my-business-have-a-blog-2\/\">play by the rules<\/a>.<\/p>\n<ul>\n<li>Serve your visitor first (not your company)<\/li>\n<li>Provide something of value<\/li>\n<li>Use your own list<\/li>\n<li>Opt-In only<\/li>\n<li>No Spam<\/li>\n<\/ul>\n<p>The Viral Garden keeps track of business blogs and it&#8217;s interesting to see how the big companies do it. Some just ignore the rules and don&#8217;t post much or are completely self serving. Here&#8217;s one that seems to get it.<\/p>\n<h3><a href=\"http:\/\/moblogsmoproblems.blogspot.com\/2008\/01\/company-blog-checkup-mahindra-tractors.html\" target=\"_blank\">Read Company Blog Checkup: Mahindra Tractors<\/a><\/h3>\n<p><font color=\"#ffffff\">.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think that one of the best promotional tools that a company can have of blog, provided they will play by the rules. Serve your visitor first (not your company) Provide something of value Use your own list Opt-In only No Spam The Viral Garden keeps track of business blogs and it&#8217;s interesting to see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/537"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}