It’s amazing how I read about something that a marketer should or should not do and then right after it happens to me. It may just be that after I read about it I’m on the lookout for that activity, but it still amazes me how often they are related.<\/p>\n
For example I was just reading Melinda Krueger, the Email Diva last week and she was answering a question from someone who thought that it was a bad idea that a company would invite him to start paying his bill online when that was something that he always did. Then over the weekend I got an email from a company advertising something that I had just purchased.<\/p>\n
The price was the same so you can say it’s not a big deal, but after reading The Diva’s post it would have really impressed me if they sent something extra to buy that would have augmented my earlier purchase.<\/p>\n
. <\/font><\/p>\n","protected":false},"excerpt":{"rendered":" It’s amazing how I read about something that a marketer should or should not do and then right after it happens to me. It may just be that after I read about it I’m on the lookout for that activity, but it still amazes me how often they are related. For example I was just […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,26],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/580"}],"collection":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":0,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillicotch.com\/Blog\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}