Cool New Free Tool – Google Website Optimizer
Are you interested in purchasing clicks, but aren’t sure if it’s worth it. I have written before and advised my customers who buy keywords about click fraud and that the best way to deal with fraud is to know yourself if your ads are worth buying by tracking your ads and conversions. Put simply if you know that you’re making money from your ads it’s good and if you’re losing money it’s bad.
How do you determine just how many of these visitors that you are selling to and how could you improve those numbers?
Since it’s in Google’s best interest to help you with this they have just released a wonderful new free tool called “Google Website Optimizer”. Here’s what they have to say about it, “Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best.”
If you are buying Adwords this is a great tool and it’f free so what do you have to lose?