Should You Be Conceerned With New Algorithms?
Everyone is constantly talking about what will be the next “Google Killer”. New search engines appear and older competitors are trying new ways to be more effective in locating and displaying what you are looking for. Recently Microsoft has begun trying a new search theory called BrowseRank which relies more on human visitor elements by […]
Thoughts On An SEO Bubble
There has been quite a bit written and talked about lately about an “SEO Bubble” and how long that search engine optimization will remain viable. One of the best posts that I’ve read recently is on a blog called Conversation Marketing. The issues that seem to be of the most concern is that SEO is […]
Benefits Of Designing From Scratch
One of my potential customers is a group who have concerns about how I write my sites. They were worried that because I write my sites from scratch that they wouldn’t be able to edit it themselves. I believe that the opposite is true. When you design a site from scratch by hand your code […]
Looking At Your Site From The Outside
It happens so often that we concentrate our attention on our own business that often we miss the way that our customers sees our business. In our own store or one that we’re designing we know exactly where everything is and also how it works so we often assume that someone who is not familiar […]
More Uses For Word Of Mouth
Word of mout advertising has always been one of the best kind of promotion that you can have. People tend to believe referrals and references more than almost anything else. I have found out that these can be from people that they don’t even know. The things that matter are that your customers believe that […]
Should You Use The Domain Name In The Title Tags?
I have tried several different ways to have my meta title tags. Those are the descriptions that you see at the very top of the browser window that describe the page that your on. Search engines use these tags in different ways, including the text on the results page for your site and I have […]
Make Your Page Titles Outstanding!
I know that I could write better titles for these posts. When I scan through my past postings I know it right away. What I usually do when I write my posts is to write the title first and then start on the post. Sometimes I change the title later, but not very often. Then […]
Do You Want To Exchange Links?
Yesterday I got an email from a pool company in Virginia. They wanted to exchange links with me. “Please consider adding our link to your site on your page: https://lillicotch.com/Blog/2008/02/28/add-additional-income-to-your-site/” For those of you who don’t have blogs, when you allow visitors to post on your site you will get blog spam. Some of the […]
Getting Valuable Inbound Links
It is a pretty much undisputed truth these days that getting inbound links to your site will move you up the search engine rankings. It’s also true that higher ranking sites pointing to yours will help more than lower ranking ones. I can’t even guess how many times that I have heard people say that […]
Finding Keywords For Your Site
One of the things that I tell my customers when we first start to design their site is to try to think of keywords that they should use in their content to help search engines find them. To put these keyword(s) in the headlines and once or twice in the main text. I have written […]


