Good Deals On Pay Per Click Ads
I was reading an article from the Wall Street Journal on line the other day and it was about how you can find hidden deals on Ebay by searching for misspelled words. The idea being that if you searched for items that were listed, but misspelled that there would be fewer buyers looking for that […]
Deep Links Are More Valuable Than Ever
There was a great article on the BBC News site over the weekend talking about how users are going deeper into websites right from the start and seem to only be interested in finding what they are looking for. What does that mean for your site? Several things, but first of all you need to […]
I Want To Be Found For Pittsburgh Web Design
A customer of mine, Talk’nTables asked me why he couldn’t be found on Google for his keyword choice of “tabletop advertising”. I explained to him that those words did not appear anywhere on his page. He needed to add them in the headlines and content of his page(s). Within a few days he was on […]
Can You Post Too Little?
I have a customer called Chamber Musicians. I set them up a blog and at first the postings were pretty often. The other day I mentioned to them that their last post was a bit old. They asked me if it would be better to take the blog down. This presents an interesting dilemma which […]
Links, Links, or Links?
Almost everyone knows one of the best ways to get high rankings from the search engines is to have lots of pages link to yours. The question then is what are the best kind of links to get? Do you want to try to go out and trade links with other sites? There’s a good […]
All About Viral Marketing 2
My last post on Viral Marketing was pretty well received so I thought I would follow it up. You hear quite a bit about viral marketing in my business these days. Like the old shampoo commercial it used to be that “they told two friends and they told two friends and so on…” What has […]
How To Make Friends With Search Engines
Just in case you haven’t noticed I’m a big believer in making a site that is friendly to the search engines to read and follow. I have had people tell me that most visitors will come to your site through recommendations from friends, other sites or from print ads, but I think that most site […]
Your First Email Campaign – Post your old newsletters
I think that an email newsletter is a wonderful way to build your business. You could do it the easy way and hire me to design and run your campaigns or you can do it yourself. Either way an email marketing blitz is inexpensive and can still be one of your most effective marketing tools. […]
Honest Talk About Link Bait
If you have lived in a cave for the last couple of years and have never heard the term “Link Bait” you might think that it’s some black hat trick to fool the search engines into ranking your site higher. Well, it turns out that Link Bait is one of the best and natural ways […]
How To Rate An SEO Service
I got an email the other day from a company in India that wanted my SEO business. I don’t think that they read my site, but they talked to me about link building and I don’t write about that much so maybe they did. They contacted me through my email form so what they sent […]
