Email Newsletter Marketing

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I have been helping several of my clients with their marketing recently by using email newsletters.

Newsletters are a wonderful way to promote your business in a very cost effective way. I wrote about PHPList which is a effective way to manage your email list and campaign for free. It works very well for a small and even a medium sized list.

Having a newsletter that is popular and effective means that you need to offer your subscriber something of value that they will want to receive and read. It’s also important that if you are sending a newsletter that you stick to a regular publishing schedule. That means you need to keep coming up with ideas that will inspire your reader. For this reason alone it’s probably best not to be too ambitious with your mailing schedule. Find a pace that you can continue even if it’s only once or twice a month.

As for content for your newsletter here’s a post on the Contactology site called “How to Set Goals That Increase the Value of Your Email Newsletter”. There are some very effective ideas here.



1 Comment »

  1. Hi! Thanks for your kind words and link to our guide to setting goals for your email newsletter! We find that content and content strategy are one of the toughest areas for companies facing the creation of an email newsletter… As an SEO I’m sure you realize the value that publishing this content ONLINE as well as in the newsletter can bring 🙂

    Thanks for the mention!

    Comment by Garrett French — October 17, 2007 @ 2:36 pm

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