Local Search Marketing Guide
Many search engines are getting more and mfor into local searches. Matt McGee has written a very good Local Search Marketing Guide.
This is an effort to “educate” small business advertisers about online marketing. If you are thinking about moving away from or in addition to the traditional Yellow Pages type of advertising this guide is must reading. It’s the first article I have found that really goes into detail on this subject, but I’m sure it wont’ be the last.