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Marketing Yourself

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When you are selling your service on the web what you are really selling is yourself. So when a potential client’s first encounter with you is your website it should give them an idea of what you are all about. I have long believed that for a site to be friendly and approchable it needs to be about you not some corporate image or the editorial “we”. Most people what to know who you are, what you believe in, and most importantly what you can do for them.

I just recently found C.J. Hayden’s website and she talks about this very issue, not just in designing your website, but in all of your marketing. It seems that all marketing can be very impersonal and the more that you can make it personal, especially when it’s your service that you are marketing, the better off that you will be.

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